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As more buyers go online, inviting photos make all the
difference.
Beautiful open space: wooden table with flowers, column, and a nice living room A picture may be worth a mere 1,000 words in other circles, but in real estate, it enters the realm of deal or no
deal.
With an estimated 80% of home buyers starting their search on the Internet, photos are to home sales today what curb appeal used to be: the place where first impressions are made.
According to a National Assn. of Realtors survey of the Web features that buyers found "very useful," 83% mentioned photos, 81% liked detailed property information and 60% named virtual
tours.
Every day, decisions about which homes to see -- and which to skip -- are made based on what a buyer sees online.
"If you can't get them in the door," said Coldwell Banker agent
Kenny Bellini of Santa Monica, "you can't sell the house."
